Marketing III (International Marketing)

Time and room 

Lecture (Prof. Dr. Sander):

Tuesday, 11:45 - 13:15 Uhr, room A704, start: 25.10.

Tutorials:

Tuesday, 08:15 – 9:45, G227a, S. Fischer, 14 days, start: 08.11.

A publication schedule can be found here.​​​

Exams:

First date:  Fr, 24.02., 12:30 – 14:00, room: G300
Second date: Sa, 25.03., 12:30 – 14:00, room: G227

Registration periods:
 

First date: 17.01. - 24.01.2023
Second date: 14.03. - 20.03.2023
 

Exam review:
 

First date: Mo, 13.03., 13:30 - 14:30, room: F208
Second date: cancelled

Note: For participation you'll need to register with Semjon Fischer (semjon.2.fischer@uni-konstanz.de). It is also required to bring a student and photo-ID.

Description

In this course, the main features of transnational marketing are presented. Emphasis is placed upon the analysis of the international application of individual marketing instruments (e.g. the problem of grey markets", spill-over effects of the international use of advertising, the main features of media layout). In addition, the course shows how individual marketing instruments can be combined to form an international marketing mix.

Access to course material is only possible if you are logged in. Please use your regular university credentials (first_name.last_name) that you would also use for Webmail.

Foundational literature

M. Sander: Internationales Marketingmanagement (6th edition)
Berlin, et. al. 2020, (together with R. Berndt, C. Fantapié Altobelli)
(Further information)

Additional Literature

  • Hermanns, A., Wissmeier, U.K. (Hrsg.) (1995): Internationales Marketing-Management, Munich
  • Hünerberg, R. (1994): Internationales Marketing, Landsberg a. L.
  • Macharzina, K., Oesterle, M.-J. (Hrsg.): Handbuch Internationales Management, newest edition, Wiesbaden
  • Meffert, H., Bolz, J.: Internationales Marketing-Management, newest edition, Stuttgart, Berlin, Köln
  • Perlitz, M.: Internationales Management, newest edition, Stuttgart, Jena
  • Sander, M. (1997): Internationales Preismanagement, Heidelberg
  • Streich, M. (1997): Internationale Werbeplanung. Eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung, Heidelberg

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