Time and room
Lecture (Prof. Dr. Sander), 2h.:
Tuesday, 15:15-16:45, room: A600, start: 25.10.
Tutorials, 1h.
Group 1: Monday, 11:45 – 13:15, G530, J. Lorenz, 14 days, start: 31.10.
Group 2: Monday, 11:45 – 13:15, G530, J. Lorenz, 14 days, start: 07.11.
Group 3: Wednesday, 11:45 – 13:15, E404, J. Lorenz, 14 days, start: 02.11.
Group 4: Wednesday, 11:45 – 13:15, E404, J. Lorenz, 14 days, start: 09.11.
Group 5: Thursday, 08:15 – 09:45, G309, J. R. Dankerl, 14 days, start: 03.11.
Group 6: Thursday, 08:15 – 09:45, G309, J. R. Dankerl, 14 days, start: 10.11.
Group 7: Friday, 10:00 – 11:30, C358, S. Fischer, 14 days, start: 04.11.
A tutorial schedule can be found here.
Exams:
First date: Fr, 24.02., 08:30 – 10:00, room: Audimax (A600)
Second date: Sa, 25.03., 09:30 – 11:00, room (by last name): Audimax (A-Schen), A703 (Scher-Z)
Note: Please be at the exam room no later than 20 minutes before the start of the exam and have your ID and student ID ready for admission control.
Registration Periods:
First date: 17.01. - 24.01.2023
Second date: 14.03. - 20.03.2023
Exam reviews:
First date: Mo, 13.03., 15:00 - 16:00, room: F208
Second date: Thursday, 27.04., 16:00 - 17:00, room: G306
Note: For participation it is required to bring a student and photo-ID.
Description
This course presents the basics of Marketing. It goes into detail about markets, market relations and market demarcations. Furthermore the fundamental aspects of market research will be demonstrated. Finally the basics of product policy, price policy, communication policy and distribution policy will be debated. Concluding the difficulty of the establishment of an adequate marketing mix will be discussed.
Access to course material is only possible if you are logged in. Please use your regular university credentials (first_name.last_name) that you would also use for Webmail.
- M. Sander: Marketing-Management (3rd edition)
Märkte, Marktforschung und Marktbearbeitung, Munich 2019
Bonus material: solution hints for the tasks in the book
Additional literature
- Berndt, R.: Marketing 2. Marketingstrategie und -Politik, newest edition, Berlin, Heidelberg, New York
- Bruhn, M.: Marketing, newest edition, Wiesbaden
- Diller, H.: Grundprinzipien des Marketing, newest edition, Nürnberg
- Esch, F. R., Herrmann, A., Sattler, H.: Marketing, newest edition, Munich
Here you can return to the front page.