Time and room
Lecture (Prof. Dr. Sander); 2 h (5cr):
Tuesday, 13:30 – 15:00 and
Tuesday, 15:15 – 16:45 (14-daily) in room D247, start: 31.10.23
Tutorials (Tutors), 1 h (14-daily):
Group 1: Tuesday, 13:30 – 15:00, D247,
J. R. Dankerl, start: 07.11.23
Group 2: Tuesday, 15:15 – 16:45, D247,
J. R. Dankerl, start: 07.11.23
Please find a time schedule here.
Exams:
First date: Do, 22.02, 11:30 - 13:00, room: R611
Second date: Di, 26.03, 14:30 - 16:00, room: R511
Note: Please be at the exam room no later than 15 minutes before the start of the exam and have your ID and student ID ready for admission control.
Registration period:
First date: 16.01. - 23.01.2024
Second date: 12.03. - 18.03.2024
Exam review:
Main appointment: appointment by e-mail (Jens.Dankerl@uni-konstanz.de)
Second appointment: t.b.a.
Description
This course presents the basics of Marketing. It goes into detail about markets, market relations and market demarcations. Furthermore the fundamental aspects of market research will be demonstrated. Finally the basics of product policy, price policy, communication policy and distribution policy will be debated. Concluding the difficulty of the establishment of an adequate marketing mix will be discussed.
Materials
Access to course material is only possible if you are logged in. Please use your regular university credentials (first_name.last_name) that you would also use for Webmail.
M. Sander: Internationales Marketingmanagement (6. Auflage)
Berlin, u.a. 2020, (zus. mit R. Berndt, C. Fantapié Altobelli)
(Further information)
M. Sander, International Marketing Management (Global Version) Berlin u.a. 2023
(zus. mit R. Berndt, C. Fantapié Altobelli)
(Further information)