Time and room
Lecture (Prof. Dr. Sander), 2h. (5cr)
14-daily, Wednesday, 17:00 – 18:30, room R513,
Start: 15.11. (4. lecture week) und
14-daily, Thursday, 15:15 – 16:45, room R513,
Start: 02.11. (2. lecture week)
Tutorials (Tutors) 1h. (14-daily):
Group 1: Tuesday, 15:15 – 16:45, L601, Y. Serebrennikov, Start: 07.11.
Group 2: Tuesday, 15:15 – 16:45, L601, S. Fischer, Start: 14.11.
Group 3: Thursday, 13:30 – 15:00, G227, L. Uhlmann, Start: 09.11.
Group 4: Thursday, 13:30 – 15:00, G227, S. Fischer, Start: 16.11.
A tutorial schedule can be found here.
Exams:
First date: Do, 22.02, 08:30 – 10:00, room: R711
Second date: Di, 26.03, 08:30 – 10:00, room: R711
Note: Please be at the exam room no later than 20 Minuten before the start of the exam and have your ID and student ID ready for admission control.
Registration Periods:
First date: 16.01. - 23.01.2024
Second date: 12.03. - 18.03.2024
Exam reviews:
First date: Tue, 05.03., 17:00 - 18:00, Room: F208
Second date: Tue, 16.04., from 16:30, Room: F208
Registration by e-mail (to semjon.2.fischer@uni-konstanz.de) by 15.04. at 4 p.m. is mandatory for the review.
Note: Please have your ID and student ID ready for admission control with you.
Description
This course presents the basics of Marketing. It goes into detail about markets, market relations and market demarcations. Furthermore the fundamental aspects of market research will be demonstrated. Finally the basics of product policy, price policy, communication policy and distribution policy will be debated. Concluding the difficulty of the establishment of an adequate marketing mix will be discussed.
Access to course materials is only possible if you are logged in (see above login). Please use your regualar university credentials (first_name.last_name) that you would also use for Webmail.
- M. Sander: Marketing-Management (4th edition)
Märkte, Marktforschung und Marktbearbeitung, 2023
Bonus material: solution hints for the tasks in the book
Additional literature
- Berndt, R.: Marketing 2. Marketingstrategie und -Politik, neueste Auflage, Berlin, Heidelberg, New York
- Bruhn, M.: Marketing, neueste Auflage, Wiesbaden
- Diller, H.: Grundprinzipien des Marketing, neueste Auflage, Nürnberg
- Esch, F. R., Herrmann, A., Sattler, H.: Marketing, neueste Auflage, München