Time and room
Lecture (Prof. Dr. Sander): 2 hours
Tuesday, 13:30-15:00, room: Konzil2, starting on 11.04.2023
Tutorials:
Group 1: Wednesday, 11:45-13:15, G227, A. Bohner, every 14 days, starting on 19.04
Group 2: Wednesday, 11:45-13:15, G227, A. Bohner, every 14 days, starting on 26.04
Group 3: Thursday, 10:00-11:30, G300, J. R. Dankerl, every 14 days, starting on 20.04
Group 4: Thursday, 10:00-11:30, G300, J. R. Dankerl, every 14 days, starting on 27.04
A tutorial schedule can be found here.
Exams:
First date: Mo, 17.07, 14:30-16:00, room: Konzil1 (upper hall)*
Second date: Fr, 20.10, 8:30-10:00, room: Konzil1 (upper hall)*
Note: Please be at the exam room no later than 15 minutes before the start of the exam and have your ID and student ID ready for admission control.
*address: Hafenstraße 2, 78462 Konstanz (in google maps).
Registration period:
First date: 27.06-04.07.2023
Second date: 12.-19.09.2023
Post exam review:
First date: Mo, 31.07., 16:00 - 17:00, room: F208
Second date: Fr, 24.11., 16:00 - 17:00, room: F208
Note: For participation it is required to bring a student and photo-ID.
Description
The subject of this course are certain individual features of Management (for instance planning, controlling, organization), with explicit references to the fields of Marketing. Besides the analysis of occurring problems within national markets this course is also dealing with peculiarities of international markets (e.g. choice of the individual foreign market, certain joining strategies, organizational features of international markets). The exam’s contents will involve the relevant pages in the foundational literature, i.e. “Marketing-Management (3rd edition)” and “Internationales Marketingmanagement (6thedition)”, as well as the corresponding contents of the lecture and the tutorial.
Teaching materials
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Foundational literature
- M. Sander: Marketing-Management
Märkte, Marktforschung und Marktbearbeitung (3rd edition 2019)
Further Information
- M. Sander: Internationales Marketingmanagement (6th edition)
Berlin, u.a. 2020, (zus. mit R. Berndt, C. Fantapié Altobelli)
Further Information
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