(aus: McCloskey, Deirdre N.: Economical writing, 2nd edition, Long Grove, 2000.
ISBN: 1-57766-063-3; Signatur in der Universitätsbibliothek Konstanz: wrc10.06:uk/m22)
Write simple, direct sentences whenever possible.
Absolutely no one is impressed by a sentence they cannot understand. The quality of your economic logic is what counts, not big words or complicated sentences.
Rewrite and edit your first draft - and your second one, too.
Easy writing makes difficult reading. Revise your words if you want others to read them.
If it is possible to cut out a word (or sentence), cut it out.
Cut material no matter how brilliant you consider it, if it does not advance the topic of your paper.
Make sure that every sentence has the three required parts: subject, verb, and object.
When possible, place the main idea (emphasis) of each sentence at its end.
Avoid excessive introduction and summary, over-elaboration, or restatement of well-known ideas.
Once you have stated in direct terms what you intend to do in your paper, do it. Many of the things that people write do not move the discussion along to its ultimate objective, but merely take up space.
Use active verbs rather than passive ones to add life to your writing.
Delete the word "is" whenever possible and rewrite the sentence using an active verb.
Be concrete - give examples rather than discussing things in vague terms.
Discuss the supply and demand of gasoline, rather than the supply and demand for good X.
Do not use a lot of different words to express the same idea just for the sake of variety.
It is far better to repeat a word than to use synomyms and confuse your reader. Repetition of important terms adds to cohesion to your writing
Minimize the use of doublets.
Doublets are two words that mean essentially the same thing, used alongside each other in a sentence. Using the same «ideas or phrases» when a «single or solitary» one would do is a «certain and sure-fire» way of writing an «unreadable and confusing» report.
Pick the best word and use it; do not say everything twice.
Avoid excessive use of This, That, These and Those.
In most cases "the" will do nicely. Instead of saying "this", try repeating the word it represents instead.