Psychology and economics are the two components of this area of specialisation. As it is us humans who are responsible for economic action, economics count as one of the social sciences. That is why it is important to analyse economic interaction not only from the standpoint of model theory where social action and interaction are often neglected. Psychoeconomics therefore devotes itself rather to exploring our economic activities under explicit consideration of psychological and social aspects. Which decisions should we make in order to arrive at the best results? Does a person behave differently depending on whether he or she is alone or in a group? Is our perception susceptible to social influence (other people’s influence)? What are the arguments for or against using experiments in economics research?
Conditions: Apart from the courses in the foundation programme, no particular skills are expected in terms of content. In the first instance you should be interested in microeconomics and psychology. You should also be capable of seeing things from a different perspective and open to new research methods, whereby mathematics play an important part here too.