Bachelor Theses

Past topics

2011 (excerpt)

  • 29.03.2011 Tanja Dreher
    Shop Configuration in the Retail Industry
     
  • 29.03.2011 Hannes Grimm
    Shopping Hours in the Retail Industry
     
  • 29.03.2011 Natalia Hasenkampf
    The Relevance of Factory Outlets for Retailers, Manufacturers, and Customers
     
  • 29.03.2011 René Jacobsen
    Characteristics of Distance Selling
     
  • 29.03.2011 Sebastian Kasselmann
    Theory of Pricing in the Retail Industry
     
  • 29.03.2011 Katja Kraemer
    Efficient Consumer Response in the Retail Industry
     
  • 29.03.2011 Yasemin Sahan
    Development and Relevance of the Retail Industry in Germany
     
  • 29.03.2011 Kiyana Sattar-Dabbaghi
    Assortment Decisions in the Retail Industry
     
  • 29.03.2011 Sara Schwartz
    The Analysis of Consumer Shopping Paths in Retailing
     
  • 29.03.2011 Natia Tedesco
    Going International of the Retail Industry – Theory and Practice
     
  • 29.03.2011 Anna-Lena Trautwein
    Communication Management in the Retail Industry
     
  • 26.04.2011 Linda Rieder
    Filialisierungsentscheidungen im Handel
     
  • 26.04.2011 Ramazan Ulucay
    Theory and Practice of Pricing in the Retail Industry

2012 (excerpt)

  • 29.03.12 Katarzyna Bewicz 
    The Internet as a Global Medium
     
  • 29.03.12 Daniel Boss
    International Media Piracy on the Internet
     
  • 29.03.12 Natalia Frisch
    Intercultural Marketing in Germany
     
  • 29.03.12 Boril Hadzhiyski
    The Concept of Culture in Economics
     
  • 29.03.12 Richard Hatzke
    Advertising in China
     
  • 29.03.12 Laura Alice Jung
    Intercultural Marketing in the UK
     
  • 29.03.12 Christopher Krebs
    Legal Conditions for International Advertising
     
  • 29.03.12 Claudia Massny
    Fundamentals of Intercultural Communication
     
  • 29.03.12 Anastasia Meisler
    Off-Limit Advertising in the Intercultural Context
     
  • 29.03.12 Teresa Palmieri
    Advertising in the USA
     
  • 29.03.12 Valon Smajli
    Intercultural Marketing in the USA
     
  • 29.03.12 Svilena Staneva
    International Advertising Between Adaption and Globalisation
     
  • 29.03.12 Stefan Wiest
    The Importance of Culture in the International Sales Policy: The Asian Cultures
     
  • 29.03.12 Kayhan Yargi
    The Importance of Culture in the International Sales Policy: The Arabian Cultures
     
  • 29.08.12 Lena Blum
    Questionnaires in International Marketing Research
     
  • 29.08.12 Susanne Gutemann
    Developing International Multi-Item Marketing Scales
     
  • 29.08.12 Melanie Hölzler
    Qualitative Market Research in International Marketing: Potentials and Limits
     
  • 29.08.12 Martin Löffler
    The International Marketing Research Market
     
  • 29.08.12 Michaela Löffler
    International Marketing Research: Legal Conditions
     
  • 29.08.12 Daniel Mott
    Marketing Research in the Developing and Newly Industrialising Countries
     
  • 29.08.12 Felix Schmid
    International Market Segmentation
     
  • 29.08.12 Caroline Singh
    Conducting International Marketing Research
     
  • 29.08.12 Ann-Kathrin Sobotta
    Equivalence in International Marketing Research
     
  • 29.08.12 Lena Specht
    International Brand Performance Measurement
     
  • 29.08.12 Ines Wöhrmann
    Online Surveys in International Marketing Research

2013 (excerpt)

  • 28.03.13 Katharina Epp
    Strategies, Concepts und Mechanisms of Social Media in Brand Management
  • 28.03.13 Romina Fessler
    Brand Extension Strategies in Brand Management – Approaches and Success Factors
  • 28.03.13 Dominik Föhr
    Management of Luxury Brands
  • 28.03.13 Saskia Giesin
    Historical Development of Branding and the Current Significance of the Branded Goods Industry in Germany
  • 28.03.13 Tobias Hohfelser
    Trademarks and Generic Brands as a Reaction to Classic Brand Articles
  • 28.03.13 Moritz Jaborek
    Social Media in Brand Management – The Significance of this New Form of Communication and the Functionality of Various Social Media Platforms
  • 28.03.13 Mara Luise Kärcher
    Brand Alliances – Forms and Success Factors
  • 28.03.13 Michael Mauthe
    Special Characteristics of International Branding
  • 28.03.13 Sabrina Minge
    The Significance of Special Advertising Formats within Brand Management
  • 28.03.13 Thuy Mai Nguyen
    Types and Designing of Branding Elements
  • 28.03.13 Marie-Therese Treichel
    The Significance of Virtual Advertising in Brand Management
  • 28.03.13 Tim Weißer
    Brand Management on the Internet
  • 29.08.13 Ulrike Bayer
    CRM as a Means of Enhancing Customer Loyalty – Fundamentals, Instruments and Success Factors Using  the Example of the Automotive Industry
     
  • 29.08.13 Anke Deuer
    Trends and Development Perspectives in the Automotive Market
     
  • 29.08.13 Stefan Dietenberger
    Characteristics of Communications Marketing in the Automotive Market
     
  • 29.08.13 Daniela Döser
    Determinants of Purchase Decisions in the Premium Segment of the Automotive Market: A Case Study on Porsche
     
  • 29.08.13 Sebastian Fritz
    Variant Management as a Condition for the Full-Line Supplier in the Automotive Industry
     
  • 29.08.13 Philipp Gärtner
    Location Strategies in the Automotive Industry
     
  • 29.08.13 Nora Hallmann
    Branding in Automotive Marketing
     
  • 29.08.13 Ann-Katrin Hartmann
    The Significance of Customer Satisfaction in the Automotive Market
     
  • 29.08.13 Jonas Schanbacher
    Pricing and Conditions in the Automotive Market
     
  • 29.08.13 Laura Scheller
    Characteristics of Distribution Marketing in the Automotive Market
     
  • 29.08.13 Julia Schmid
    Cooperations in the Automotive Industry
     
  • 29.08.13 Stephan Schwedler
    The Development of the Automotive Market in Germany, Europe, and the Rest of the World
     
  • 29.08.13 Sebastian Späth
    Characteristics, Peculiarities and Structures of the Automotive Market

2014 (excerpt)

  • 31.03.14 Julian Borghoff
    Perimeter Advertising in Sports Marketing
     
  • 31.03.14 Ilija Braun
    Virtual Advertising in Sports Marketing
     
  • 31.03.14 Madeleine Daubner
    Sports Sponsoring - Impacts and Impact Measurement
     
  • 31.03.14 Jonas Duske
    Ticketing in Sports
     
  • 31.03.14 Heinrich Geywitz
    Sports Merchandising
     
  • 31.03.14 Tahreem Gill
    Sports Marketing Ethics
     
  • 31.03.14 Yvonne Graule
    Sports Marketing in Europe
     
  • 31.03.14 Nina Mangold
    Sports Sponsoring – Concept, Development and Significance in Germany
     
  • 31.03.14 Nadine Matt
    Event Marketing in Sports – The Interrelation between Image Transfer and Involvement
     
  • 31.03.14 Jasmin Nebl
    Testimonial Advertising in Sports
     
  • 31.03.14 Max Steblau
    Utilization of Official Titles and the Problem of Ambush Marketing in Sports
     
  • 29.08.14 Igor Barinov
    International Pricing – Approaches and Problems
     
  • 29.08.14 Luca D’Ambrosio
    Couponing as a Marketing Instrument
     
  • 29.08.14 Vanessa Frey
    Pay-What-You-Want as an Innovative Pricing Method
     
  • 29.08.14 Judith Hirsch
    The Concept of Price Fairness and its Impact on Consumer Behavior
     
  • 29.08.14 Sonja Lederer
    The Concept of Price-Quality Ratio and its Determinants
     
  • 29.08.14 Silke Manz
    Auctions as a Competitive Procedure in Pricing
     
  • 29.08.14 Felix Pinkow
    Every-Day-Low Pricing versus Special Bargain Policies
     
  • 29.08.14 Martin Schubach
    The Significance of Price Thresholds for Consumer Behavior
     
  • 29.08.14 Melanie Spoettl
    The Correlation between Customer Satisfaction and Pricing Behavior
     
  • 26.09.14 Stephan Eckstein
    The Price Awareness of Consumers and its Determinants
     
  • 14.12.14 Florian Benkö
    Price Bundling as a Strategic Pricing Option

2015 (excerpt)

  • 30.03.15 Ev-Marie Axmann
    Measuring The Quality of Services – Approaches and Problems
     
  • 30.03.15 Jagandeep-Singh Bewas
    Communication Decisions for Services
     
  • 30.03.15 Dilek Dogan
    The Significance and Tasks of Internal Marketing for Services Marketing
     
  • 30.03.15 Furkan Ekinci
    Particularities of Non-Proprietary-Based Services
     
  • 30.03.15 Lennard Jerusalem
    Distribution Decisions for Services
     
  • 30.03.15 Levke Leifermann
    Special Features of International Services Marketing
     
  • 30.03.15 Florian Miodek
    Product-Related Services as a Profile-Enhancing Instrument
     
  • 30.03.15 Madeleine Nesch
    Services Marketing - Fundamentals, Characteristics and General Framework
     
  • 30.03.15 Regina Schneider
    Branding Decisions with Regard to Services
     
  • 30.03.15 Sarah Schneider
    The Significance of the Services Sector in Germany
     
  • 30.03.15 Yannik Trautwein
    Designing Services with Particular Regard to Customer Integration
     
  • 30.03.15 Marvin Waldvogel
    Pricing Decisions for Services
     
  • 31.08.15 Natalie Baumann
    Deutschland, Italien, UK) (The Development and Significance of Communication Activities of Advertising Companies in the G7 States I (Germany, Italy, UK)
  • 31.08.15 Thomas Bergmann
    The Development and Significance of Communication Activities of Advertising Companies in the G7 States II (USA, Canada)
  • 31.08.15 Felix Fecher
    The Development and Significance of Communication Activities of Advertising Companies in the BRICS States I (Brazil, Russia)
  • 31.08.15 Felix Jerg
    The Development and Significance of Communication Activities of Advertising Companies in the G7 States III (Japan, France)
  • 31.08.15 Thorben Keuker
    Characterisation, Significance and Effects of International Event Marketing
  • 31.08.15 Fabian Krane
    Characterisation, Significance and  Effects of International Sponsoring
  • 31.08.15 Rosaria Mendola
    Characterisation, Significance and  Effects of International Fairs and Exhibitions
  • 31.08.15 Lukas Metzger
    Characterisation, Significance and  Effects of International Product Placement
  • 31.08.15 Marvin Niklas Müller
    Characterisation, Significance and Effects of International Virtual Advertising
  • 31.08.15 Nathan Rietzler
    Characterisation, Significance and  Effects of International Direct Communications
  • 31.08.15 Philipp Waldvogel
    The Development and Significance of Communication Activities of Advertising Companies in the BRICS States II (India, China, South Africa)
  • 31.08.15 Johanna von Werthern
    The Development and Significance of Communication Activities of Advertising Companies Worldwide

2016 (excerpt)

  • 29.08.16 Maximilian Böse
    Pricing in International Markets – Theoretical and Empirical Approaches
  • 29.08.16 Giulia Fioriti
    The Importance of Culture in International Marketing
     
  • 29.08.16 Martin Gladitsch
    Advertising Budgeting in International Marketing – Theoretical and Empirical Approaches
     
  • 29.08.16 Ralf Mattes
    The Problem of Media Selection in International Markets
     
  • 29.08.16 Volkan Oennisan
    Standardization and Differentiation as Alternative Marketing Strategies
     
  • 29.08.16 Nina Piel
    Characteristics and Problems of International Distribution Decisions
     
  • 29.08.16 Jonas Schopp
    The Problem of Brand Piracy and Counterfeiting in International Marketing
     
  • 29.08.16 Philipp Schwind
    Characteristics and Problems of International Branding
     
  • 29.08.16 Marcel Spiegelhalter
    Country Risks and Country Risk Assessment Concepts
     
  • 29.08.16 Ella Stark
    Grey Markets as a Problem in International Marketing

2017 (excerpt)

  • 29.03.17 Dennis Bacher
    Legal Framework of Direct Marketing
     
  • 29.03.17 Oliver Bäuerle
    Measurement of Effectiveness in Direct Marketing Campaigns
     
  • 29.03.17 Alisa Fuchs
    Management of Direct Marketing Campaigns
     
  • 29.03.17 Mike Denis Klökler
    Social Media in the Context of Direct Marketing
     
  • 29.03.17 Fatih Kocabas
    Characteristics of International Direct Marketing
     
  • 29.03.17 Janina Notz
    Concept, Relevance and Characteristics of Direct Marketing
     
  • 29.03.17 Kay Remensperger
    Coupons as Forms of Direct Marketing
     
  • 29.03.17 Benjamin Reuter
    Mobile Marketing as Form of Direct Marketing
     
  • 29.03.17 Johannes Roggors
    Teleshopping as Form of Direct Marketing
     
  • 29.03.17 Loris Schlagenhauf
    Consumer Clubs as Forms of Direct Marketing
     
  • 29.03.17 Chloé-Marie Seitz
    Catalogues and E-Mails as Forms of Direct Marketing
     
  • 29.03.17 Daniel Stiehle
    Direct Mail as Traditional Form of Direct Marketing
     
  • 29.08.17 Carolin Detzel
    Comparative advertisement and their impact
     
  • 29.08.17 Karim Djahlat
    Term, legal framework and significance of advertisement from a microeconomic and macroeconomic point of view
     
  • 29.08.17 Simon Gloeckner
    lntegrated communication - term, significance and impact
     
  • 29.08.17 Lara Kohl
    Humor and advertising impact
     
  • 29.08.17 Dariia Kopytko
    Special advertising forms and their impact
     
  • 01.09.17 Marie-Anais Merk
    Erotism and advertising impact
     
  • 29.08.17 Paul Muench
    Music and advertising impact
     
  • 27.08.17 Dennis Sandfuehr
    Advertising impact of images and colors
     
  • 29.08.17 Roman Schubert
    lnvolvement and advertising impact
     
  • 29.08.17 Julia Stadler
    Advertising impact with regard to size and/or spot duration

2018 (excerpt)

  • 29.03.18 Selina Grimm
    Organisational institutionalisation of innovations
     
  • 29.03.18 Marvin Kräutter
    Cooperation and innovations
     
  • 27.03.18 Mark-Christoph Krüger
    Term, significance and types of innovations
     
  • 28.03.18 Jakob Immanuel Müller
    Capacity for innovation and human resources
     
  • 29.03.18 Sören Pongratz
    Innovations and corporate culture
     
  • 29.03.18 Lena Rieger
    Knowledge management and creativity techniques in order to create innovations
     
  • 29.03.18 Alexander Schachel
    Financing of innovations
     
  • 28.03.18 Nils Schönsee
    Resistance to innovations
     
  • 29.03.18 Stefan Schuth
    Implemenation of innovations
     
  • 29.03.18 Anita Maria Vogt
    Protective rights and patent managent of innovations
     
  • 29.03.18 Dominik Volk
    Evaluation of innovations

2019 (excerpt)

  • 29.03.2019 Sabine Ausweger
    Influencer Marketing
     
  • 29.03.2019 Seda Bas-Demiral
    Viral Marketing
     
  • 29.03.2019 Ilka Baumgartner
    E-Couponing
     
  • 29.03.2019 Izel Dönmez
    Retro-Marketing
     
  • 29.03.2019 Julia Laura Geissler
    Mobile-Marketing
     
  • 29.03.2019 Mike Güntert
    Social Media Marketing
     
  • 29.03.2019 Clara Maria Mott
    Event-Marketing
     
  • 29.03.2019 Alexander Pscheidl
    Mass Customization
     
  • 29.03.2019 Ann-Kathrin Römling
    Neuromarketing
     
  • 02.04.2019 Constantin Schifferer
    Big Data Marketing
     
  • 29.03.2019 Yannick Stadelhofer
    Guerilla Marketing
     
  • 29.08.2019 Nadine Bach
    The development, significance and positioning of trademarks
     
  • 05.09.2019 Julian Brunner
    One-to-one-Marketing
     
  • 28.08.2019 Linn Eriksson
    Opportunities and limitations of brand controlling
     
  • 29.08.2019 Laura Fiedel
    The design of brand name and brand logo
     
  • 26.08.2019 Patricia Hammes
    Brand Licensing
     
  • 29.08.2019 Carla Harder
    Opportunities and limitations of employer branding
     
  • 15.08.2019 Benjamin Kircher
    Challenges of international brand management
     
  • 28.09.2019 David Klein
    Single brands strategy, multibrands strategy, brand families and umbrella brands strategy as basic brand strategies
     
  • 29.08.2019 Tabea Maier
    Brand alliances as an option for strategic brand management
     
  • 28.08.2019 Vinzenz Paul Mangold
    The accounting treatment of brands as an asset under national and international law
     
  • 29.08.2019 Hendrik Raab
    Markentransfer als strategische Markenführungsoption (Brand transfer as an option for the strategic brand management)
     
  • 28.08.2019 Sontheimer,Christoph
    The value of brands – definition, objective of brand valuation and selected valuation methods
     
  • 27.08.2019 Lukas Stäb
    Packaging as a design element for brands
     
  • 29.08.2019 Barbara Stegmaier
    Historical development of branding
     
  • 29.08.2019 Eva Weichner
    Retro marketing

2020 (excerpt)

  • 29.03.2020 Selina Beck
    Characteristics of International Service Marketing
     
  • 29.03.2020 Tobias Conzelmann
    Communication Policy for Services
     
  • 29.03.2020 Niklas Eberle
    Strategic Decisions within the Framework of Service Marketing
     
  • 29.03.2020 Saskia Glas
    Designing the Service Program
     
  • 29.03.2020 Annika Hägele
    Importance of the Service Sector in Germany
     
  • 29.03.2020 Lisanne Hahn
    Significance and Tasks of Internal Marketing for Service Marketing
     
  • 29.03.2020 Isabelle Kahabka
    Importance of the Services Sector in the United States and Asia
     
  • 29.03.2020 Fabian Kraus
    Principles, Characteristics and General Framework of Service Marketing
     
  • 02.04.2020 Samara Nakkouzi
    Importance of the Services Sector in Europe
     
  • 29.03.2020 Svenja Schell
    Product-Related Services as a Profiling Tool
     
  • 29.03.2020 Sören Jakob Konstantin Schulz
    Branding Decisions for Services
     
  • 29.03.2020 Till vom Heede
    Measuring the Service Quality - Approaches and Problems
     
  • 29.03.2020 Janina Wössner
    Pricing Policy for Services

2021 (excerpt)

  • David Delibato
    Possibilities and limitations of international secondary research
     
  • Ellen Fassl

    International Market Segmentation

  • Jan Philip Hetz

    Market research in developing and emerging countries

  • Philipp Kling
    Equivalence in international market research
     
  • Natali Kuban

    Organisation of international market research

  • Hannah Linder

    Written surveys in international market research

  • Jonas Luttenberger

    Development of international multi-item scales

  • Christian Ortner

    Possibilities and limitations of qualitative market research in international marketing

  • Lina Perlwitz
    Characteristics and legal frameworks of international market research
     
  • Bennet Schmidt
    The international market research market – Germany and Europe
     
  • Michael Scholz

    Online surveys in international market research

2022 (excerpt)

  • 01.04.2022 Sarah Marie Albrecht
    Advertising impact of images and colours
     
  • 01.04.2022 Nils Johannes Gutgsell

    Erotism and advertising impact

  • 01.04.2022 Alexander Hieb

    Advertising impact with regard to ad size and/or spot duration

  • 01.04.2022 Julian Hurm
    Music and advertising impact
     
  • 01.04.2022 Moritz Kuhn

    Humor and advertising impact

  • 01.04.2022 Florence Osthoff

    Special advertising forms and their impact

  • 01.04.2022 Lisa-Marie Rölle

    Integrated communication - term, significance and impact

  • 01.04.2022 Celine Wagner

    Characteristics of international advertising design

2023 (excerpt)

  • 29.03.2023 Elena Biehler
    Mobile Marketing
     
  • 29.03.2023 Ellen Flohr
    E-Couponing
     
  • 29.03.2023 Laura Grudzinski
    Guerilla Marketing
     
  • 29.03.2023 Dominik Horn
    Retro-Marketing
     
  • 29.03.2023 Lena Jäger
    Neuromarketing
     
  • 29.03.2023 Nadine Magg
    Influencer Marketing
     
  • 29.03.2023 Anna Maria Meidl
    Viral Marketing
     
  • 29.03.2023 Clarissa Mössinger
    Event Marketing
     
  • 29.03.2023 Dimitra Papaioannou
    Pay-what-you-want
     
  • 29.03.2023 Linda Rock
    Mass Customization
     
  • 29.03.2023 Laura Schönthaler
    Social Media Marketing
  • 29.08.2023 Cara Grimm
    Testimonial Advertising and Celebrity Advertising in Sports
     
  • 29.08.2023 Moritz Heim
    Social Marketing in Sports
     
  • 29.08.2023 Selina Hoch
    Sports Marketing Ethics
     
  • 29.08.2023 Marius Klander
    Utilization of Official Titles and the Problem of "Ambush Marketing" in Sports
     
  • 29.08.2023 Mondely Lihau
    Ticketing in Sports
     
  • 29.08.2023 Arrton Nuhiji
    Virtual Advertising in Sports Marketing
     
  • 29.08.2023 David Reuter
    Perimeter Advertising in Sports Marketing
     
  • 29.08.2023 Alexander Uetz
    Sports Merchandising 
     
  • 29.08.2023 Patrick Volz
     Sports Sponsoring - Impacts and Impact Measurement

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